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About Graphic Design

Graphic design is one the most dynamic fields, where designers develop images that give voice to the world around us, making them communicators and problem solvers.

 

The growing demand for innovating, high quality graphic design offers graduates a range of exciting and rewarding employment opportunities within the creative industries. Graphic designers provide creative communication solutions across the fields of media, publishing, advertising, packaging, branding, corporate identity, TV graphics, animation, corporate communications and more.

 

UCB offers a contemporary approach to graphic design for students interested in entering this fast moving, ever-expanding industry. In the Graphic Design department we believe in active debates and discussions to articulate the function, value and purpose of design, as well as research, intellectual curiosity, discovery, interaction and the acquisition of skills to express and communicate through images and text. A unique environment stems from the nature of the field that is highly dependent on design, and teamwork projects.

 

The graphic design program is built upon promoting a thorough understanding of the creative design process, a realistic balance between developing your conceptual thinking and mastering the skills to express your ideas visually. It is structured over a period of 4 years that cover the study of corporate design, visual communication, printed publications, packaging, graphic techniques, typographic compositions, colour perception, digital imaging, multimedia/ interactive techniques, art history, and photography. In the final year, students synthesize their acquired knowledge and skills to develop components from their final year research into a significant graphic design project.

 

The department houses design studios for learning manual techniques, as well as computer labs equipped with the latest technologies. There are also a wide variety of art/ design books and magazines, disposable at the university library, and wireless Internet connection.

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Graphic Design concentration aims:

  • To help broaden the students creativity and enhance their visual conception.

  • To help Students to become strong communicators and problem solvers, by using the design elements.

  • To prepare students with a common body of knowledge and skills to be fully qualified as graphic designers, and to be ready for advanced graduate studies.

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